Jagermeister Liqueur 700 ml

Today, Jägermeister, without doubt, has become Germany’s most famous drinks export. Nearly every day someone in Germany or across the world will discover the taste of Jägermeister for the very first time.

The secret of this success was and continues to be, the unique character of Jägermeister, which provides, glass for glass, an unforgettable experience.

The history of Jägermeister is stamped with pride in this unique taste and a respect for traditional craftsmanship, without which this experience would not be possible.

A spirit of optimism exists in 1878 as Wilhelm Mast founds his wine-vinegar business in his home town of Wolfenbüttel, Lower Saxony.

The company grows and flourishes and in time, Curt Mast, the founder’s son, enters the business. It is under his guidance that the company finds a new direction.

As a young man he shows extraordinary talent in the preparation and mixture of herbal extracts. In 1934, after many years of experimenting with different ingredients, Curt Mast develops the recipe for an unique, distinctively tasting and unmistakable herbal liquor – it was the birth of what would become a global success: Jägermeister.

Like many men of his time, Curt Mast was a passionate hunter – with a great respect for the natural environment.

Curt Mast dedicated his new recipe, with its combination of only natural ingredients and pure alcohol, to all hunters and their honourable traditions. A toast with which every hunt would begin and end.

With this background what could be more fitting as a figurehead than the image of a mighty stag – the epitome of pride and uncompromising protection of the herd.

However, for the emblem of Jägermeister, it would not be just any stag’s head that came into question.

Only a legendary stag’s head would do, one with a beaming cross between its antlers. The stag that appeared to a wild hunter and converted him to Christianity. The same hunter who later became the patron saint of all hunters: Saint Hubertus.

This stag remains today, as it always has been, the Jägermeister trademark. A symbol of the preservation of quality and tradition.

It had to be absolutely reliable. He tested hundreds of different forms by dropping them from a great height onto an oak floor – only one survived intact.

A striking, incomparable bottle whose reliability would epitomise its content: a symbol of authentic craftsmanship.

The secret Jägermeister recipe consists of 56 different natural ingredients. Each and every parcel undergoes several exhaustive quality control measures. Only the best ingredients get past the keen eye of the master distiller.

It is these pure, natural ingredients which ensure the complex, authentic taste experience that makes Jägermeister so famous.

The Jägermeister taste is complex and spicy, richly warming to the spirit. Inside it you will discover well-balanced flavours of citrus, ginger, star anise and a gentle, pleasing herbal bitterness.

Above all you find a pure and natural taste, a taste of real and genuine character.